Few debate our need for innovative healthcare models. Coordination of care requires an integration of disciplines because a fragmented approach generates dysfunctional. Practices connect to local peer practices to serve everyone involved, enhancing the patient-clinician relationship. Patient-centered relationships in medicine, dentistry, senior care, mental health and all manner of niches create completed referrals. Collaboration supports practices as patients get well.
Word of Mouth Marketing
Conscious clinicians yearn for connection as well as an exchange of information and cross-referral relationships. Interdisciplinary collaboration begins locally with clinicians committed to innovative, sustainable methods, techniques and each other. As practitioners embrace a cooperative learning model of education and community, integrative and functional care occurs. Independent clinicians work hard to provide the best possible care for their patients, who seek preventative as well as individualized, comprehensive care. Many medical and health professionals are aware of the need for collaborative care to address patient’s needs systemically, but our care delivery system and their efforts are discouraged. Caring entails coordinated activities to connect patients with themselves.
Fragmentation to Collaboration
Local interdisciplinary collaborative dinner groups, without sponsors or outside speakers, enable each to cross-referral. This interdisciplinary approach provides inspiration and most importantly, a blueprint. This word-of-mouth, personal and individualized approach to health care works. Strategic alliances inside and outside our meetings occur, as we focus on science, innovation and best practices. In business practicality usually, equals functionality.
Effective methods individualize care too as they limit the costs, valuing time and magnifying experience; for long-term success. Perhaps the best marketing advantage develops when you become unique to your peers, as they are naturally motivated to recommend you. (Being talked about as unique by your articulation, not digital placement, creates momentum.) Advertising often brings uninformed patients while informed ones generate the emotional connection, reducing stress.
Internal and External Marketing:
Hosting open houses, creating newsletters and blogs, communicating well; these educational outreach support everyone, enabling your team to learn along with students, associates and especially your patient/clients. Then, trust occurs. Social media has become an obsession for many. These “blasts” often generate initial visits only. Ill-fitted individuals often go to Yahoo, Yelp or Google to vent their frustrations, dwarfing long-term success. Better to have rave reviews from those who never leave and refer family and friends.
Show me!" Confucius
Also, the practices that do focus strictly on media marketing often stay relatively insulated and isolated from quality relationships and get stuck in a never-ending need to do more and more of this type of marketing. Focusing their limited time on marketing has sometimes led to a failure to expand their understanding of newer or alternative treatments which would also improve their overall success and thereby increase client loyalty. Chasms between disciplines leave either the clinician or the patient wanting only to deal with what must be done at the moment while ignoring the optimal, long-term, preventative, and holistic approach.
A practitioner’s inability to lead the patient confidently to multiple areas of treatment to attain comprehensive care, ultimately leads to further dissatisfaction, as patients remain unwell or feel isolated and alone in trying to solve their needs for both treatment and well-being. Leaders build on solid ground. Comprehensive care provides it for both patient and professional. “You can get what you want if you help others get what they want.”
· Share well, so others understand you and your service, honestly.
· Understand what your colleagues might offer your clients.
· Enjoy community in a relaxed, inspiring environment; often.
· Encourage your colleagues to entrust their clients/patients.
· Listen what is most important to your peers and give feedback.
· Refer your treasured patients to those you know; then follow up.
"Until one is committed, there is hesitancy, the chance to draw back-- Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now." Goethe
We can clarify clinical and business methods and examine relevant issues; understanding each other’s clinical expertise with a partnership. Then, ideas refine; friendships grow; strategies happen. As Metro Collaborative contributes to the prosperity and growth of others, we reciprocally grow and prosper.